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K-beauty giant showcases five brands at its beauty theme park booth.
July 16, 2018
By: Christine Esposito
Editor-in-Chief
Over this past weekend, Amorepacific showcased five brands from its portfolio – Amorepacific, Laneige, Mamonde, Sulwhasoo and IOPE—in a beauty theme-park concept at Beautycon LA. The multi-branded experience, called Amorepacific Land, offered a variety of interactive activities and social moments for more than 22,000 visitors at the festival who lined up to journey through the booth. The company’s participation in Beautycon is part of the company’s expansion in the US marketplace. Within the ...
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